Diana Semprini

I was born and raised in the captivating city of Cape Town by Italian parents. I spent a gap year in Italy when I was younger, perfecting my Italian, and it was there that I realised that my heart belonged to Cape Town.
After returning to South Africa, I initially followed my father’s footsteps into the jewellery industry and, soon after, transitioned to working in the property development industry. But it was when I moved into the tourism sector I found my true calling, and I have been in this industry for the last 16 years. In this arena, I have worked with inbound tour operators, focusing on the Italian market and showcasing the mesmerising beauty of South Africa.
In my career, I have had the opportunity to explore South Africa and our incredible neighbouring countries. It is my great pleasure, as a proud member of Springbok Atlas in the Italian division, to share my passion for this diverse part of the world and all it has to offer with others around the globe.