Responsible Tourism

We actively promote and endorse the practice of Responsible Tourism. Discover how opting for Springbok Atlas Tours and Safaris means choosing a travel company that puts sustainability at the heart of everything we do.

Springbok Atlas Tours and Safaris encourages and supports Responsible Tourism. We value that this is increasingly important to many international and domestic travellers. We believe that tourism can and does play a vital role in the conservation of Africa’s spectacular wild places and in the improvement of quality of life for its people. Our commitment is unwavering in our pursuit to provide guests with unique, life-enriching experiences that embody the true spirit of Responsible Tourism.


TreadRight is a not-for-profit founded by Springbok Atlas Tours and Safaris and our sister brands under The Travel Corporation, to support sustainable tourism projects around the world. Through TreadRight, Springbok Atlas Tours and Safaris has helped fund more than 60 projects worldwide. Learn more about our project partners at

TreadRight Foundation


This is our ethos. We recognize our responsibility to leave a positive impact on the planet we call home, the people we visit, and the wildlife we find there. We manage our impact in two ways; as a business through our sustainability goals, detailed in How We Tread Right, and through our TreadRight Foundation. Our efforts to MAKE TRAVEL MATTER® focus on: 

Protecting our landscapes and natural resources through conservation and sustainable practices.
Ensuring that the true economic benefit of tourism is felt by the local communities.
Protecting our world’s wildlife and advocating for ethical wildlife experiences.

Sustainability strategy

HWTR and OUR eleven GOALS

Launched in 2020, How We Tread Right (HWTR) is Springbok Atlas Tours & Safari’s five-year sustainability strategy. It is the sustainability blueprint for us and our sister brands under our parent company The Travel Corporation (TTC). 

Our strategy consists of 11 sustainability goals anchored to the United Nations’ Global Goals, which guide the way we are addressing climate change, sustainable food production, waste reduction, travel experiences, diversity and inclusion, and wildlife: the six main issues that we are currently focused on as a business. 

Choosing Springbok Atlas Tours & Safaris means choosing a travel company that puts sustainability at the heart of everything we do. To learn more about progress we are making against these goals, view our Impact Report here.


Our Road to Net Zero

Our Climate Action Plan outlines how we will reach net zero GHG emissions across the value chain by 2050 from a 2019 baseline year, with accompanying near-term and long-term targets that are validated by the Science Based Target initiative (SBTi). Our primary focus is to decarbonize, the most effective means to address climate change. To enable that, our parent company The Travel Corporation has established the following validated science-based reduction targets: 

Net Zero Target: Our Sustainability Goal 1

Reach net zero GHG emissions across the value chain by 2050 from a 2019 baseline year 

Near-Term Targets (2030) 

Reduce absolute scope 1 and 2 GHG emissions 46.2% by 2030 from a 2019 base year.

Reduce absolute scope 3 GHG emissions from purchased goods and services, business travel, and use of sold products 27.5% within the same timeframe.

Long-Term Target (2050) 

Reduce absolute scope 1, 2 and 3 GHG emissions 90% by 2050 from a 2019 base year

To cement our commitment to decarbonize, in 2022 we launched a Carbon Fund – a fund dedicated to financing initiatives to reduce the carbon emissions of our business. This fund is a bold step towards prioritizing the planet and will be used solely for initiatives that contribute to our net zero journey and help restore our planet. Progress made by this fund will be reported on in future Impact Reports. 

To further support our journey to net zero, our TreadRight Foundation will prioritize and invest in nature- based solutions developed to address climate change as well as the rapid loss of biodiversity. Learn more about TreadRight and our projects. 

We encourage you to read about our carbon measurement methodology, learn more about our Climate Action efforts, and view our recent Impact Report at our Impact Hub. 


You can MAKE TRAVEL MATTER® by travelling with us. To travel is to learn; it is to support the people we meet along the way. And that is precisely what our MAKE TRAVEL MATTER® Experiences do.

What they are

MAKE TRAVEL MATTER® Experiences are immersive impact experiences chosen for their benefit on the planet, its people and wildlife. Identify these experiences across our trips by locating the MAKE TRAVEL MATTER® Experience seal. 

How They're Chosen

We use a proprietary tool, endorsed by industry experts and developed exclusively for us, to measure experiences against a robust set of criteria in order to be a MAKE TRAVEL MATTER® Experience.

What to Expect

As a traveller you can be assured that by participating in one of these experience, your travel will have a positive impact and you will leave with a greater understanding of sustainable development issues worldwide, and the inspiring local community actions being taken to address them.

How Else You Can Help

Consider a donation to a local conservation organization either in the region you’re traveling to or at home. In addition to climate change, we’re facing a devastating biodiversity crisis and these organizations need all the help they can get to carry out their important work.


The Diversity, Equity and Inclusion (DEI) journey of Springbok Atlas Tours & Safaris started many years ago, and in 2021 we launched our DEI Strategy and formalized specific and actionable goals across three core business functions: People and Culture, Travel Experiences, and Marketing and Communications. Learn more at: