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Cullinan Holdings Group Signs Blood Lions Pledge

We, as Springbok Atlas Tours & Safaris, form part of the Cullinan Holdings Group and recently the group has signed the Blood Lions Pledge. Blood Lions is an explosive documentary that follows acclaimed environmental journalist and safari operator, Ian Michler and American hunter, Rick Swazey, on their mission to uncover the realities of the multi-million-dollar predator breeding and canned lion hunting industries in South Africa.

This story has been in progression since 1999 and its ultimate goal is to bring an end to canned hunting as well as the exploitative breeding of lions and other predators on farms in South Africa. In short, we have pledged to:

  • To not knowingly book or support any breeder or operator that contributes to the cycle of breeding, exploitation and senseless killing of predators. This includes all petting and ‘walking with lion’ facilities.
  • To continue our support and promotion of the formal conservation community to ensure the survival of Africa’s predators in the wild.
  • To continue supporting an ethical and responsible interaction with Africa’s wilderness and its wild inhabitants.
  • To promote Africa as an authentic, wild and rewarding tourism destination.

If you wish to join the cause, you can email Blood Lions at and commit yourself to the pledge! Together we can join this global campaign and be a part of the solution